No B.S. Marketing to the Affluent by Dan Kennedy Summary
Most businesses target middle-class, middle-income customers. This is wrong.
Dan argues that the middle class was booming after WWII but it’s gone now. Now we should market to the affluent.
Ian Greer
Elwood Research 14
Friday Finds 22
The essence of [Stoic] philosophy is that we should live so that our happiness depends as little as possible on external causes. – Epictetus
No B.S. Price Strategy by Dan Kennedy Summary
An essential pricing guide for entrepreneurs.
An MBA in 3 Minutes
The 8 essential steps to making a successful business.
Elwood Research 13
Friday Finds 21
If the path before you is clear, you're probably on someone else's. – Carl Jung