Friday Finds 24
Realistically, there is only one way to change your life: change the way you think. – Daniel Chidiac
2022
Personality and its Transformation by Jordan Peterson Summary
Jordan Peterson covers Freud, Jung, Nietzsche, Dostoevsky, Piaget, Becker, Solzhenitsyn, and the Big 5 personality traits in this lecture series.
No B.S. Guide to Direct Response Social Media Marketing by Dan Kennedy Summary
A guide to getting leads for your business on social media.
Elwood Research 15
Friday Finds 23
I am one of the richest self-made men in Britain for two reasons. I own my company outright, and I began to make more baskets the minute the first had a few eggs in it. – Felix Dennis
No B.S. Business Success in the New Economy by Dan Kennedy Summary
Essential principles to succeed in business.
No B.S. Marketing to the Affluent by Dan Kennedy Summary
Most businesses target middle-class, middle-income customers. This is wrong.
Dan argues that the middle class was booming after WWII but it’s gone now. Now we should market to the affluent.